Last Updated on: September 20, 2025

Policy Manager (Google Ads)

Last Updated on: September 20, 2025

Policy Manager is the centralized dashboard in Google Ads where advertisers can view violations, disapproved ads, and policy enforcement details. It provides a breakdown of issues per ad or asset and allows advertisers to request reviews, make edits, and track resolution progress. It is the starting point for addressing compliance problems that are related to ads and keywords, but it does not address account-level suspensions.

Example: An advertiser receives a disapproval for misleading claims. They access the Policy Manager, review the flagged ad, and submit a revised version for approval.

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