As we dive into the new year, businesses are reflecting on their marketing strategies and considering new opportunities for growth. In this article, we’ll delve into what it looks like when businesses reach out to us for a second opinion. We’ll also go deeper into what it’s like for businesses who choose to work with with us at StubGroup.
Why Business Data Matters
At StubGroup, we emphasize the significance of evaluating campaign performance, especially at the end of the year. Having data allows us to provide a valuable second opinion, much like seeking another doctor’s perspective on a medical case. Data-driven insights enable our team to holistically analyze campaigns and suggest improvements based on proven strategies.
Issues Examined by StubGroup
In our initial account evaluation, our team examines the strengths and weaknesses in a potential client’s account and shed light on areas that could use improvement. Conversion tracking, search term analysis, and overall account health are vital components that we analyze. Common issues include improper tracking setup, mismatched search terms, and neglected ad elements. These evaluations aim to identify opportunities for optimization and improved campaign performance.
Onboarding Process
Once a client decide to work with us at StubGroup, we kick off the onboarding process. We outline the meticulous steps involved, emphasizing the importance of establishing a strong foundation for the client’s account. The process includes a kickoff call, a detailed questionnaire, and gaining access to necessary platforms for tracking and reporting. The focus of this onboarding process is to set up the account for long-term success.
Common Questions When Hiring StubGroup
Here are two common questions we often receive from new clients:
- Will StubGroup use their existing Google Ads account to run ads?
- Will StubGroup retain the campaigns in the account or create new campaigns?
It ranges from case to case but as a rule of thumb, our experts prefer to leverage existing accounts to capitalize on historical data. The campaign decisions depend on the current performance; successful campaigns are optimized, while underperforming ones may be revamped.
Urgent Fixes and Continuous Improvement
Here at StubGroup, we stress the urgency of addressing critical issues promptly, ensuring clients don’t waste resources on ineffective strategies. We prioritize fixing urgent matters early in the onboarding process. The ultimate goal is to guide clients through the first few weeks, setting them up for improved performance in the months to come.
Seeking Expert Assistance?
StubGroup offers a comprehensive approach to evaluating and onboarding clients, focusing on data-driven insights and tailored solutions. If you’re considering optimizing your campaigns or exploring new possibilities for growth, reach out to us at StubGroup. Our team is dedicated to understanding your business, addressing urgent issues, and working collaboratively to achieve long-term success.
To learn more or initiate a conversation, get in touch with us now. We look forward to the opportunity of partnering with you!