A Brief Glossary of SEM Terms
You’ve probably heard of Search Engine Marketing and SEM. Maybe you’ve even nodded along when you’ve heard it mentioned. Or perhaps you have a general
Pareto’s Law and How It Works In…
Otherwise known as “the law of the vital few and the trivial many,” Pareto’s law comes from Italian economist, Vilfredo Pareto, who observed that roughly
Shotgun vs. Sniper Rifle: When You’re Running…
You don’t need to know much about firearms to understand the difference between shotgun marketing and sniper advertising. Simply put, a shotgun blast fires many
5 ‘Must Do’ Lead Generation Strategies for…
So you’ve worked hard to build a solid, dynamic sales funnel. You’re ready to engage, nurture, and convert new leads like nobody’s business. But, just
Understanding the Lifetime Value of Your Customers
How much do you think a new customer is worth to Starbucks? $14,099. Crazy, right? Do you know how much a new customer is worth
Google Changes What “Exact Match” Means for…
Google AdWords Exact Match keywords are no longer truly "exact match". Here's what that means, and how that may impact how well your AdWords campaigns
What Is Remarketing and Why Does It…
What Is Remarketing (Retargeting)? Remarketing refers to a digital marketing strategy that involves serving targeted ads to users who have previously interacted with a brand,