1. StubGroup

About: StubGroup is a digital marketing agency founded in 2012 and headquartered in Fort Worth that offers comprehensive Google Ads management, SEO, email marketing, and specialized Google Ads suspension recovery services. As a Google Premier Partner ranked in the top 1% of all Google Partners worldwide for performance and customer care, StubGroup has generated over $500 million in revenue for more than 2,000 clients across diverse verticals including ecommerce, lead generation, B2B, B2C, local services, and SaaS.

Website: StubGroup.com

One thing that distinguishes StubGroup is their specialized expertise in Google Ads suspension recovery and policy compliance. Unlike agencies that treat policy violations as an afterthought, StubGroup has built dedicated processes and team expertise specifically around helping businesses navigate Google’s complex policy landscape, prevent suspensions, and recover suspended accounts.

This unique focus makes them invaluable for businesses that have experienced account issues or operate in industries with strict advertising policies. Beyond suspension recovery, StubGroup’s educational commitment through their popular YouTube channel, Clicks to Customers podcast, and online courses serving over 100,000 students establishes them as thought leaders who invest in empowering the broader business community with digital advertising knowledge.

Their relentless work ethic and collaborative approach with clients ranging from publicly traded corporations to small local businesses has earned them recognition as industry experts in both campaign optimization and navigating Google’s increasingly complex advertising ecosystem.

2. Agency Entourage

About: Agency Entourage is a Dallas-based full-service digital marketing agency founded in 2009 that helps brands explore modern ways to communicate with their audiences. As a certified Google Partner with deep expertise in Google Ads including specializations in Search, Display, Shopping, and Mobile advertising, Agency Entourage has earned recognition as a five-time winner of the Dallas-Fort Worth American Marketing Association Marketer of the Year Award and was named an all-star agency by Google.

Website: AgencyEntourage.com

Agency Entourage’s strength lies in their business-minded approach to marketing that emphasizes measurable results and strategic thinking over tactical execution alone. Their certification as a Google Partner combined with continuous education and training on evolving best practices ensures clients benefit from cutting-edge strategies. The agency’s track record of prestigious awards and recognition from both industry organizations and Google itself validates their expertise in the competitive DFW market. Their integrated approach combines Google Ads with complementary services like email marketing to create comprehensive campaigns that drive sustainable business growth. What sets them apart is their entrepreneurial mindset and partnership philosophy, where they truly act as an extension of their clients’ teams rather than just a vendor.

3. Razor Rank

About: Razor Rank is a full-service digital marketing agency founded in 2015 and headquartered in Dallas that specializes in SEO, PPC advertising, and website design for businesses across various sectors. As a Google Partner, Razor Rank provides comprehensive paid search management including Google Ads, Microsoft Advertising, Meta advertising, and their proprietary Full-Circle Attribution system that tracks every lead source with precision.

Website: RazorRank.com

What distinguishes Razor Rank is their innovative approach to attribution and lead tracking combined with hands-on campaign management. Their Full-Circle Attribution system assigns the correct lead source for every intake a business receives, then uses that data to increase lead generation through PPC while dramatically lowering cost per lead. This technology-driven approach sets them apart in an industry where many agencies struggle with accurate conversion tracking. Razor Rank has earned recognition by being named to the 2024 Inc. 5000 list of fastest-growing private companies in America, demonstrating their ability to scale while maintaining quality. Their team’s expertise spans technical SEO, paid search, and conversion rate optimization, allowing them to create cohesive strategies where each element reinforces the others for maximum impact.

4. McCully Media Group

About: McCully Media Group is a Dallas-Fort Worth digital marketing agency founded in 2018 and headquartered in Fort Worth that specializes in StoryBrand-certified marketing strategies. The agency focuses on bridging the gap between outbound and inbound marketing through strategic search marketing that places Google Ads campaigns in front of audiences actively searching for clients’ solutions, combined with comprehensive content marketing and video production services.

Website: McCullyMediaGroup.com

McCully Media Group’s specialization lies in their results-driven approach built on the StoryBrand framework, which clarifies marketing messages and creates campaigns that resonate emotionally with target audiences. Their “Magnetic Marketing Roadmap” is a five-part framework developed over ten years that helps businesses transform into media companies through weekly content creation, SEO optimization, and strategic Google Ads placement. This integrated approach ensures that paid advertising works in concert with organic content to build long-term brand authority and customer trust. The agency’s emphasis on attraction marketing, targeting clients who are actively searching for solutions, makes them particularly effective for service-based businesses that need a steady stream of qualified leads ready to engage. Their StoryBrand certification means every piece of marketing, from Google Ads copy to landing pages, is crafted to guide customers through a clear narrative that positions the business as the solution to their problems.

5. Additional Honorable Mention

While we focused on agencies with headquarters in Dallas-Fort Worth for this list, it’s worth noting that the DFW area is served by many excellent agencies from other locations who maintain strong presences in the region. When selecting an agency, consider whether local headquarters matters for your specific needs, such as face-to-face meetings, understanding of the local market, or supporting the regional business community.

Choosing a Google Ads Agency in Dallas-Fort Worth: Key Considerations

When selecting a Google Ads agency to manage your paid search campaigns in the Dallas-Fort Worth area, you’ll want to evaluate several critical factors to ensure you’re partnering with the right team for your business goals.

Google Partnership Status

Verify the agency’s Google Partner credentials. The Google Partners program has three tiers:

• Google Partner: Basic certification demonstrating competency
• Google Premier Partner: Top 3% of partners with proven performance
• Specialization Badges: Additional certifications in Search, Display, Shopping, Video, or Mobile advertising

Premier Partners receive priority support from Google, early access to beta features, and advanced training opportunities that can benefit your campaigns.

Proven Track Record and Results

Request case studies and references from businesses similar to yours. A reputable agency should be able to demonstrate:

• Specific ROI improvements with actual numbers
• Cost per conversion reductions
• Conversion rate increases
• Campaign performance before and after their management
• Examples of successful campaigns in your industry

Be wary of agencies that make vague promises without supporting data.

Comprehensive Service Offering

The best Google Ads agencies provide:

• Search campaign management for capturing high-intent traffic
• Shopping campaign expertise for ecommerce businesses
• Display and remarketing strategies for brand awareness and retargeting
• Video advertising on YouTube when appropriate
• Performance Max campaigns leveraging Google’s automation
• Conversion tracking and analytics setup
• Landing page optimization recommendations
• Regular A/B testing and optimization

Strategic Approach vs. Tactical Execution

Evaluate whether the agency takes a consultative, strategic approach or simply executes tactics. Strong agencies should:

• Ask detailed questions about your business model, margins, customer lifetime value, and goals
• Conduct competitive analysis before proposing solutions
• Explain their strategic reasoning, not just their actions
• Recommend integrated approaches combining Google Ads with other channels
• Challenge your assumptions when appropriate
• Focus on business outcomes, not just advertising metrics

Transparency and Communication

Choose an agency that prioritizes clear, honest communication:

• Regular reporting schedules with meaningful insights
• Access to your Google Ads account and data
• Clear explanation of their optimization decisions
• Responsive account management team
• No long-term contracts trapping you in underperforming relationships
• Willingness to educate you about how Google Ads works

Pricing Structure

Understand the agency’s fee model:

• Percentage of ad spend: Typically 10-20% of your monthly ad budget
• Flat monthly fee: Fixed retainer regardless of spend
• Hybrid models: Combination of base fee plus performance incentives
• Setup fees: One-time charges for account buildout

Ensure all costs are clearly outlined and there are no hidden fees. The cheapest option isn’t always the best. Focus on the value and results delivered.

Industry Specialization

While many agencies can manage campaigns across industries, those with deep experience in your specific sector bring valuable advantages:

• Understanding of your customer journey and decision-making process
• Knowledge of industry regulations and compliance requirements
• Familiarity with seasonal patterns and market dynamics
• Tested strategies that work in your competitive landscape
• Relevant case studies and benchmarks

Technical Capabilities

The agency should demonstrate proficiency in:

• Advanced Google Ads features and automation
• Conversion tracking setup and troubleshooting
• Google Analytics 4 integration
• Google Tag Manager implementation
• Audience segmentation and remarketing
• Bid strategy optimization
• Ad copy testing and optimization
• Budget allocation across campaigns

Problem-Solving Expertise

Ask about their experience handling challenges like:

• Account suspensions and policy violations
• Declining performance and troubleshooting
• Competitive pressure and rising CPCs
• Scaling campaigns while maintaining efficiency
• Seasonal fluctuations in demand
• Budget constraints and maximizing limited spend

Agencies with proven problem-solving capabilities will be better partners when inevitable challenges arise.

Cultural Fit and Partnership Approach

Consider whether the agency’s working style aligns with yours:

• Do they treat you as a partner or just a client?
• Are they proactive with recommendations or reactive to your requests?
• Do they educate you or keep you in the dark?
• Will you work directly with strategists or only account coordinators?
• Do they genuinely care about your business success?

The best agency relationships feel collaborative, with both parties invested in achieving exceptional results. Taking the time to thoroughly evaluate potential agencies using these criteria will help you find a Google Ads partner that can drive meaningful growth for your Dallas-Fort Worth business.