The Green Dumpster is a family-owned dumpster rental business in the San Fernando Valley.

They had been using Google Ads for years, but weren’t satisfied with the results they were generating. 

Their ads were optimized around low-intent actions, like clicks to call or 30-second calls, that didn’t accurately reflect real leads.

This meant that Google’s algorithm was learning to pursue users who looked active, but rarely converted into paying customers. As a result, their cost per acquisition (CPA) was high, and they were leaving significant revenue on the table.

challenges

The biggest hurdle was the tracking setup that was feeding Google misleading signals.

Because the system was optimizing for low-intent actions, it was prioritizing the wrong users, wasting budget on clicks that rarely turned into paying customers. This inflated their CPA and made it impossible to scale campaigns profitably.

approach

StubGroup rebuilt The Green Dumpster’s Google Ads strategy from the ground up:

• Improved Conversion Tracking: We restructured their tracking to capture only high-value actions like high-intent form submissions, online purchase, and high-quality phone calls, removing low-intent signals from their account.
• Implemented Best Practices: We revamped their ad setup and campaign structure to align with Google’s best practices, leveraged automated bidding strategies, and improved campaign performance.
• Refreshed Ad Copy: We wrote new, compelling ad copy highlighting their unique selling points to boost engagement and click-through rates.
• Realigned the Algorithm: With accurate conversion data flowing into the account, Google’s algorithm could finally optimize toward leads that truly mattered to the business.
• Launched New Campaign Types: We introduced new campaign types, including Performance Max, to expand reach and uncover additional high-converting opportunities.

results

We started working with The Green Dumpster in February, 2023.

Comparing February 2024 – August 2025 vs. Feb 2023 – Jan 2024:

• 66% Lower Cost per Acquisition
• 87% More Monthly Conversions
• 32% Lower Monthly Ad Spend

the bottom line

By shifting the focus from quantity to quality of conversions, StubGroup helped The Green Dumpster turn their underperforming Google Ads campaigns into a reliable growth engine.

Today, they’re spending smarter, acquiring more customers at a fraction of the cost, and seeing sustainable, scalable returns on their ad spend.