Our client was struggling to generate qualified website traffic and new client signups. Due to low ad exposure and low engagement rates, they weren’t getting the results they wanted. 

challenges

We faced two big problems starting out. They weren’t properly tracking how many new clients were actually signing up, so we were flying blind on performance.

Plus, their tight budget was holding them back from reaching more potential customers.

approach

We dug into their market and competition to figure out exactly who we should target. After finding the right keywords that matched their ideal customer, we built campaigns around their monthly services.

This let us test new keywords without messing with what was already working. We also had them create custom landing pages that were built specifically to convert PPC traffic.

results

The numbers speak for themselves. Conversions jumped 35% in year one and another 24% in year two. We more than doubled their visibility, with traffic up 53% over two years.

Best of all, even as we grew, cost per acquisition only went up slightly and stayed under their target, keeping everything profitable.