Just because everyone else is doing it doesn’t mean you should, too; unless it’s using your favorite search engine to find “how to“ tips like: “how to tie a tie” or “how to make money” – number one and number six, respectively, on the list of most popular “how to” searches. See the connection? Sometimes [...]
Want to edit your company’s Google Knowledge Graph card? Now you can! WHAT IS A GOOGLE KNOWLEDGE GRAPH CARD? When you search Google for companies, famous people, books, movies, and much more, you’ll often see a card like this on the right side of the search results page. [...]
Did you see those asteroids this morning? Actually, neither did we, but “Mobile Armageddon” happened anyway. Here is StubGroup Advertising’s quick guide to what happened today, why it has such a drastic name, and how you can make it a good thing for your website. What Happened Today Google included “mobile-friendly” in its ranking factors. [...]
Successful marketers are working hard during the whole year, but there is a period in the year that can have great influence on their overall success. Of course, we are talking about the holiday shopping season a period in which people are especially in the mood for buying all kind of things. Just like every [...]
When considering your advertising budget, it is very important that you get as much return for your advertising spend as possible. For many years, Google’s AdWords has been the premier way of advertising your company on the Internet. Social media has quickly become a worthy addition to the advertising marketplace. The term we’re going to [...]
As Google continues to frequently change its ranking algorithm, online marketers have been tasked with keeping a website consistently ranking online. Higher rankings mean more traffic, right? The truth of the matter is that rankings aren't everything. In terms of digital marketing, its best to create a plan that will give your website multiple ways [...]
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