Podcast: How to Identify What Advertising Strategy…
StubGroup's Director of Business Development and Sales, Rebecca Bugger, was recently featured on the Marketing Smarts Podcast with host George B. Thomas, to discuss where
Finding Customers Profitably Via Google and Facebook:…
Join fellow Texans John Horn and Mark Struczewski as they talk through exactly what it means to be a Google Premier Partner, a Facebook Partner,
What To Do When A Celebrity Uses…
What happens when a celebrity uses your product? For most companies it’s a dream scenario: A celebrity with millions of followers is photographed using your
Advertising on Amazon in 2021
This guest post is courtesy of AMZScout, a leading Amazon product research tool. These days, when people talk about advertising, in most cases our minds
A Brief Glossary of SEM Terms
You’ve probably heard of Search Engine Marketing and SEM. Maybe you’ve even nodded along when you’ve heard it mentioned. Or perhaps you have a general
Shotgun vs. Sniper Rifle: When You’re Running…
You don’t need to know much about firearms to understand the difference between shotgun marketing and sniper advertising. Simply put, a shotgun blast fires many
Understanding the Lifetime Value of Your Customers
How much do you think a new customer is worth to Starbucks? $14,099. Crazy, right? Do you know how much a new customer is worth