10 Questions to Ask When Google Ads…
Constant improvement is the name of the game here at StubGroup, and should be every advertiser’s goal. But sometimes it feels like you hit a [...]
Constant improvement is the name of the game here at StubGroup, and should be every advertiser’s goal. But sometimes it feels like you hit a [...]
You’ve probably heard of Search Engine Marketing and SEM. Maybe you’ve even nodded along when you’ve heard it mentioned. Or perhaps you have a general [...]
You don’t need to know much about firearms to understand the difference between shotgun marketing and sniper advertising. Simply put, a shotgun blast fires many [...]
How much do you think a new customer is worth to Starbucks? $14,099. Crazy, right? Do you know how much a new customer is worth [...]
Google AdWords Exact Match keywords are no longer truly "exact match". Here's what that means, and how that may impact how well your AdWords campaigns [...]
What Is Remarketing (Retargeting)? Remarketing means reengaging with people online who have previously interacted with you. Most people use the words "remarketing" and "retargeting" interchangeably. Here's how [...]
Did you know that you can customize your Search ads on Google to show specific text to people based upon the device they are using, or whether [...]