At a Glance
Full Account Reinstatement
within Days
Website Trust Pages Rebuilt
(About & Privacy Policy)
Ad Performance Fully Recovered
Post-Appeal
A trusted advertiser with over a decade of success suddenly faced a full Google Ads suspension for Unacceptable Business Practices.
While the company operated legitimately, Google’s systems flagged the website for missing trust indicators such as a Privacy Policy, About page, and clear contact details. These gaps made the business appear misleading to automated crawlers.
StubGroup stepped in to uncover the issues, rebuild credibility signals, and guide the client through reinstatement.
Challenges
The suspension left the advertiser’s account completely disabled, cutting off its main source of traffic and revenue.
The client had no clear direction from Google, only a vague policy citation. The challenge was to identify every possible signal that could have triggered the suspension both within the ad account and across the client’s broader digital footprint.
It was critical to correct all transparency issues quickly while demonstrating full compliance to Google’s review team.
Approach
StubGroup began with a comprehensive audit of the client’s Google Ads account and website.
Our review revealed several compliance gaps, including missing trust pages, broken redirects, and incomplete business information.
To address these issues, we:
- Rebuilt essential website pages, including the About and Privacy Policy sections
- Simplified redirect chains and corrected broken URLs
- Verified and aligned business details across directories, listings, and social platforms
Once all updates were completed, StubGroup submitted a policy-aligned appeal with documentation and screenshots demonstrating the client’s legitimacy and transparency.
Results
Google fully reinstated the account within days, allowing campaigns to resume seamlessly.
The advertiser regained its performance metrics and returned to normal ad delivery without losing long-term account credibility.
By rebuilding trust through transparency, the client not only resolved the immediate suspension but also established a stronger, compliant foundation for future advertising.
The Bottom Line
Even legitimate advertisers can face Unacceptable Business Practices suspensions if their websites lack visible trust signals.
StubGroup’s structured audit and appeal process helped this advertiser recover quickly while reinforcing long-term compliance.
Regularly reviewing your site’s content, contact details, and redirects is essential to maintaining a trustworthy presence in Google’s eyes.
