Appeal Form on Google Ads
Last Updated on: November 5, 2025
The appeal form is Google’s official process for requesting review of ad account suspensions. Advertisers must provide detailed explanations of changes made, evidence of compliance, and reasons why their Google ads account should be unsuspended. Appeals are reviewed by Google’s policy team, and decisions can take from a day to weeks depending on complexity.
Example: An advertiser uses the appeal form to contest a misrepresentation suspension by providing evidence that their business practices are legitimate and transparent.
