Google Ads Appeals Process
Last Updated on: January 29, 2026
The Google Ads appeals process is the formal procedure for challenging policy violations, account suspensions, or ad disapprovals through Google’s review system. Advertisers must submit detailed explanations of corrective actions taken, provide supporting evidence, and demonstrate compliance with policies. The process involves submitting the ad appeal form and waiting for Google’s policy team to review the case, which can take up to several weeks.
Example: After being suspended for suspicious payments, an advertiser uses the appeals process to provide bank statements and identity verification documents to prove their payment methods are legitimate.
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