Egregious Policy Violations

Egregious policy violations are the most serious violations that Google considers unlawful or significantly harmful to users, resulting in immediate account suspension without any prior warning. Google’s egregious violations include circumventing systems (like cloaking or creating new accounts after suspension), malicious software, phishing, unacceptable business practices (like scamming users or impersonation), and counterfeit goods.

Unlike regular policy violations that give you 7 days warning before suspension, egregious violations mean your advertising account is suspended the moment Google detects them. Google states these accounts are ‘only reinstated in compelling circumstances.’ When investigating egregious violations, Google reviews information from multiple sources including your ads, website, accounts, and third-party sources.

Example: An advertiser runs phishing ads designed to steal credit card information, and Google immediately suspends their account without warning under egregious policy violations (phishing falls under unacceptable business practices), with virtually no chance of reinstatement.