Permanent Suspension on Google Ads

A permanent suspension means Google has banned your account from advertising on their platform forever with no path to reinstatement. This happens for egregious policy violations like circumventing systems, enabling dishonest behavior, malicious software, or unacceptable business practices. Once permanently suspended, attempting to create new accounts will result in those accounts being immediately suspended too because Google tracks your business information, payment methods, domains, and other identifiers.

Unlike temporary holds or warnings, permanent suspensions can only be reversed in compelling circumstances.

Example: An advertiser gets permanently suspended for running phishing scams, and when they try to create a new Google Ads account using different payment information, Google immediately suspends the new account because it detects the connection to the banned advertiser.