Pricing Transparency Requirements
Last Updated on: October 16, 2025
Pricing transparency requirements dictates that advertisers on Google Ads should clearly and accurately display all costs associated with their products or services, including taxes, fees, and any shipping charges. Hidden fees, misleading discounts, or unclear pricing structures violate these requirements. Advertisers must make sure that the total cost is evident before users complete a purchase or sign up for services.
Example: An ecommerce ad shows a low base price but adds significant shipping and handling fees only at checkout, violating pricing transparency requirements triggering an ad disapproval and potentially an account suspension.
