Unacceptable Business Practices Suspension
Last Updated on: October 16, 2025
The unacceptable business practices suspension is applied when Google believes the advertiser is engaging in deceptive, unethical, or misleading practices.This includes false promises, hidden fees, impersonating other businesses, misleading content, or failing to deliver advertised products or services. These are considered egregious violations, meaning no warning is given, and accounts are sometimes permanently suspended.
Example: A website offers “free” services but charges users after collecting their credit card info. Google detects this and issues an unacceptable business practices suspension.
