Unfair Advantage Policy
The unfair advantage policy prohibits using manipulative tactics to gain excessive visibility in the ad auction. As of April 14, 2025, Google updated this policy to clarify that you can’t show more than one ad for your business in a single ad location, but you can now appear in multiple different ad locations on the same search results page. This was a major shift. Previously, showing multiple ads for the same business anywhere on the page was restricted.
Now, as long as your ads appear in different positions (like one at the top and one lower on the page), it’s allowed since each position runs its own separate auction. Violations still give at least 7 days warning before suspension.
Example: A franchise company runs multiple Google Ads accounts trying to occupy the same top ad position with slightly different ads for the same service, violating the unfair advantage policy and receiving a 7-day warning to consolidate their approach.
