At StubGroup, we understand the frustration and challenges that businesses face when dealing with Google suspensions. Whether you’re new to the concept of a Google suspension or currently grappling with one, our goal is to provide useful insights that can help you navigate this complex terrain. This blog post is a follow up post on How to Prevent & Fix Google Suspension where we’ll dive into the intricacies of Google policies and offer guidance on resolving issues if you find yourself facing a suspension.
Navigating Support with a Suspended Account
If your account is suspended, you will most likely not be able to receive this support as you will need to put your Google Ads ID in for the call and it will be marked as suspended. Unfortunately, Google does not offer direct phone support for owners of suspended accounts. As a Premier Partner, we at StubGroup leverage our partnership to connect with Google’s phone support team on behalf of suspended accounts.
Dealing with Payment Challenges
If your account is suspended, you may encounter difficulty making payments to settle outstanding balances. If Google rejects a payment despite an unpaid balance, it’s crucial to communicate this in your appeal. Explain your willingness to clear the debt and highlight the payment obstruction you’re facing. Transparency is key in resolving payment-related issues.
The Importance of Getting it Right the First Time
Advertisers often feel like they have a one-shot opportunity at their appeal being reviewed by a human before facing rejection by Google’s review process. Our approach at StubGroup is centered around ensuring that everything is as close to perfect as possible during the initial appeal submission.
This involves meticulous attention to detail, from ensuring the website looks flawless to perfecting the ad account and crafting a well-written appeal. Additionally, providing comprehensive documentation to Google is crucial, given the unpredictable nature of policy issues. The goal is to eliminate any potential factors that could trigger a rejection.
In the end, even appeals that are submitted after the first appeal is rejected, can be reviewed and accepted. Sometimes it just takes some edits here and there and patience.
Addressing Rejections
Despite our best efforts, rejections from Google do occur. The key here is persistence. Rather than resorting to A/B testing, a common practice in ad copy optimization, we advocate a comprehensive approach. Analyzing the entire appeal and addressing any potential issues before resubmitting is our strategy.
Going back to the drawing board involves a thorough examination of the appeal to identify any overlooked factors or potential issues. This method ensures that each subsequent submission is an improvement on the previous one, bringing you closer to a successful resolution.
The Art and Science of Google Policy
The realm of Google policy appeals is a nuanced space that requires a delicate balance of art and science. StubGroup emphasizes the importance of judgment calls and the need to consider the impact of changes on the overall business model. Sometimes, it’s about finding a middle ground between making necessary adjustments and preserving the integrity of the business.
Our team navigates these challenges by weighing the potential impact of changes against the necessity of addressing policy violations. It’s a delicate dance that requires experience and a deep understanding of Google’s policies.
The Role of Time in Appeals
One notable aspect is the role time plays in the appeal process. While some rejections may seem insurmountable initially, we’ve witnessed cases where waiting and resubmitting after a few months led to a successful outcome. This further highlights the unpredictable nature of Google’s decisions and the importance of persistence.
Conclusion
In the world of Google policy appeals, StubGroup emphasizes the need for thoroughness, persistence, and a strategic approach. Getting everything right the first time minimizes the risk of rejection, but in case of setbacks, a careful analysis and improvement process is crucial. By understanding the intricacies of Google’s policies and maintaining a balance between persistence and adaptability, advertisers can increase their chances of navigating policy challenges successfully.
At StubGroup, we pride ourselves on our expertise in digital marketing, and our commitment to finding solutions in the ever-evolving landscape of Google policies. If you have any questions or need assistance with your Google Ads account, feel free to reach out to us.