How-To

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5 Facebook Advertising Features You May Not Know About

Do you want people to message your business who (a) have a birthday in the next week and (b) who watched 75% of your last Facebook video? You can! (And that's just using 3 of the 5 Facebook features highlighted in today's post.) The Facebook Ads platform is a treasure island waiting for explorers to find [...]

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How to Make Your Stellar Customer Ratings Work for You

So you’ve worked hard to provide your customers with excellent products, services, and/or customer care and, because of that, you’ve racked up quite a few four- to five-star reviews complete with adoring commentary. You proudly display them on your website and rest easy knowing that anyone who’s searching for your reviews will find them. But [...]

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Understanding the Lifetime Value of Your Customers

How much do you think a new customer is worth to Starbucks? $14,099. Crazy, right? Do you know how much a new customer is worth to you? Calculating Lifetime Value The typical customer lifetime value calculation is: (Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years for [...]

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What Is Remarketing and Why Does It Work?

What Is Remarketing (Retargeting)? Remarketing means reengaging with people online who have previously interacted with you. Most people use the words "remarketing" and "retargeting" interchangeably. Here's how remarketing via digital advertising usually works: Someone visits your website The remarketing code you have installed on your website places a "cookie" in that person's browser You show ads to that person [...]

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Facebook Business Manager, Ad Account, & Assign Partner

Simple 3 step process to creating a Facebook Business Manager, creating an Ad Account & assigning a Partner.

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How to Link Facebook Business Manager to a Facebook Ads Account

How to Link Facebook Business Manager to a Facebook Ads Account These are instructions for linking your Facebook Ads account to StubGroup Advertising's Facebook Business Manager. Log in to the Facebook profile associated with your Ad Account at facebook.com In the top right-hand corner, click the downward-pointing arrow In the drop-down menu, click Create ads Find your Facebook Account [...]

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How to Create a Facebook Business Manager Account

How to Create a Facebook Business Manager Account These are video and text instructions for creating a Facebook Business Manager account. These instructions are specific to StubGroup Advertising clients. If you’re not a StubGroup client, you can adapt the instructions to fit your scenario. Better yet, click here to see why you should become a [...]

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How to Link Facebook Business Manager to a Facebook Page

How to Link Facebook Business Manager to a Facebook Page These are text and video instructions for linking a Facebook Business Manager to a Facebook Page. We'll send an invitation to your Facebook Page Log in to your Facebook Page at www.facebook.com Click Settings Click Page Roles Under the heading Pending Agency Requests, find the [...]

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How to Set up Google AdWords Dynamic Remarketing

How to Set up Google AdWords Dynamic Remarketing You can use Google AdWords Dynamic Remarketing to dynamically show ads to people who have viewed products on your website. Google will dynamically show ads for the specific products people viewed on your website as well as relevant related products. Here’s a launching pad for setting up Google AdWords Dynamic Remarketing: [...]

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How to Set up Google Analytics Ecommerce Tracking

How to Set up Google Analytics Ecommerce Tracking Most websites that process online orders should use Google Analytics Ecommerce Tracking to track how much revenue they're generating and how their customers are finding them. Here's a launching pad for setting up Google Analytics Ecommerce Tracking: https://support.google.com/analytics/answer/1009612?hl=en Installing Google Analytics Ecommerce Tracking requires a developer's skills. For StubGroup Advertising clients, [...]

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Customer Testimonials

"Simply the best in PPC management. A bunch of smart people at StubGroup!"
Craig A., The Floor Tape Store
"Everyone at StubGroup is kind, courteous and professional. They always make sure they put your needs first and really take the time to find out who you are and what your needs are. I would highly recommend them to everyone!"
John M., Sol8
"The team at Stub Group is highly qualified and knowledgeable with PPC. They make it easy for someone who isn't familiar with digital marketing to understand and be successful!"
Garrett N., Southwest Christian Schools
"Great return on investment. Friendly, professional, prompt, effective and efficient service."
Jorge Z., SnapFlatFee Real Estate
"Stubgroup has a excellent team that will work hard to get the job done right. I have done business with them for almost 2 years now and would recommend them to anyone who is looking to help their company thrive in the Adwords or PPC world of advertising."
Andrew D., Total Spectrum Care
"So glad we chose to pass off our ad campaign management to Stubgroup - our account manager is quick to put any requests on our campaigns into effect, and easy to work with, and more importantly, they give us the information we need to understand our ad campaigns."
Mac S., Maddox Transformer
"They are definitely "on the ball" and they certainly know their business very well. I highly recommend StubGroup."
Mauricio J B., Miami Signature Homes
"StubGroup has an excellent level of knowledge of the space. They provide a strict high level of touch with very proactive keyword, ad, placement, budgets etc. They also have aided FriendlyTree.com and NJMulchDelivery.com on many levels, allowing us to maximize ROI at all levels of our SEO and SEM endeavors, and adding seven figures to our bottom line!"
John L., FriendlyTree.com
"The StubGroup team has truly made a difference in my business and has taken the headache out of marketing for my business. They listened to the unique nature of my business, developed a plan, implemented that plan, tweaked that plan and it works, it works well!"
Greg B., HomeAdvisor.com
"Stubgroup has been very helpful. They show that they really care about our company and want the best ROI for us. I appreciate having this trust with them. Also my account manager is excellent when I have questions. He explains things very clearly and is easy to understand. I highly recommend Stubgroup! "
Tanya P., Rio Nutrition Supplies
"Stubgroup has really done a great job for us. Not only have they honed and increased our PPC advertising, but they are very responsive and quick to help us with questions and needs as well. Highly recommended."
Daniel G., Marlow White