Do you want people to message your business who (a) have a birthday in the next week and (b) who watched 75% of your last Facebook video? You can! (And that's just using 3 of the 5 Facebook features highlighted in today's post.) The Facebook Ads platform is a treasure island waiting for explorers to find [...]
So you’ve worked hard to provide your customers with excellent products, services, and/or customer care and, because of that, you’ve racked up quite a few four- to five-star reviews complete with adoring commentary. You proudly display them on your website and rest easy knowing that anyone who’s searching for your reviews will find them. But [...]
How much do you think a new customer is worth to Starbucks? $14,099. Crazy, right? Do you know how much a new customer is worth to you? Calculating Lifetime Value The typical customer lifetime value calculation is: (Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years for [...]
What Is Remarketing (Retargeting)? Remarketing means reengaging with people online who have previously interacted with you. Most people use the words "remarketing" and "retargeting" interchangeably. Here's how remarketing via digital advertising usually works: Someone visits your website The remarketing code you have installed on your website places a "cookie" in that person's browser You show ads to that person [...]
How to Link Facebook Business Manager to a Facebook Ads Account These are instructions for linking your Facebook Ads account to StubGroup Advertising's Facebook Business Manager. Log in to the Facebook profile associated with your Ad Account at facebook.com In the top right-hand corner, click the downward-pointing arrow In the drop-down menu, click Create ads Find your Facebook Account [...]
How to Create a Facebook Business Manager Account These are video and text instructions for creating a Facebook Business Manager account. These instructions are specific to StubGroup Advertising clients. If you’re not a StubGroup client, you can adapt the instructions to fit your scenario. Better yet, click here to see why you should become a [...]
How to Link Facebook Business Manager to a Facebook Page These are text and video instructions for linking a Facebook Business Manager to a Facebook Page. We'll send an invitation to your Facebook Page Log in to your Facebook Page at www.facebook.com Click Settings Click Page Roles Under the heading Pending Agency Requests, find the [...]
How to Set up Google AdWords Dynamic Remarketing You can use Google AdWords Dynamic Remarketing to dynamically show ads to people who have viewed products on your website. Google will dynamically show ads for the specific products people viewed on your website as well as relevant related products. Here’s a launching pad for setting up Google AdWords Dynamic Remarketing: [...]
How to Set up Google Analytics Ecommerce Tracking Most websites that process online orders should use Google Analytics Ecommerce Tracking to track how much revenue they're generating and how their customers are finding them. Here's a launching pad for setting up Google Analytics Ecommerce Tracking: https://support.google.com/analytics/answer/1009612?hl=en Installing Google Analytics Ecommerce Tracking requires a developer's skills. For StubGroup Advertising clients, [...]
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