In today’s digital advertising landscape, businesses are constantly striving to master Google Ads and grow their profits. One effective method to achieve this goal is through the utilization of Call Ads (also known as call-only ads). As experts at StubGroup, a top Premier Google Partner digital advertising agency, we have extensive experience and knowledge in running successful Call Ad campaigns. So, let’s dive in!
Call Ads & Their Benefits
Call Ads are a specific type of ad offered by Google where the call to action is to initiate a phone call instead of visiting a website. These ads only appear on mobile devices since they allow users to easily tap and call directly from the search results page. Call Ads are beneficial because they reduce friction for customers, resulting in higher call-through rates. When your goal is to generate phone calls, Call Ads is an excellent option for optimization.
The Cost Structure for Call Ads
Contrary to popular belief, you don’t pay Google per call with Call Ads. The cost structure follows a cost-per-click model, meaning you pay when someone engages with your ad by tapping on it. However, not all ad engagements lead to phone calls, and not every call becomes a qualified lead. It’s essential to factor in these aspects when analyzing the effectiveness of your Call Ads campaign.
Good Call-Through Rates & Cost Comparison with Regular Ads
The call-through rate represents the percentage of people who tap on your Call Ads and actually make a phone call. The rate varies across industries, but aiming for an 80% call-through rate is ideal. As for cost comparison, Call Ads may be slightly more expensive than regular ads due to potential up-charges from Google. However, since Call Ads often generate more qualified leads, the cost per phone call can be significantly lower than with traditional ads.
Types of Traffic Suitable for Call Ads & Call Tracking
Call Ads tend to perform well for branded search terms, where people are specifically looking for a company or competitor. Generic search terms may be less effective. Utilizing Google’s phone call tracking feature is crucial. It allows you to track the number of phone calls generated by your ads, ensuring you don’t miss potential leads. This data helps you compare the calls reported by Google with the actual calls received, optimizing your campaign’s performance.
Considerations for Using Call Ads
Your business model and goals determine whether Call Ads are suitable for you. If your aim is to drive immediate phone interactions, attract branded or competitor traffic, or reduce the need for extensive website information before customer contact, Call Ads can be highly effective. However, if what you offer is complex and requires more research and information, alternative advertising strategies might be more appropriate.
We are Here to Assist You
Incorporating Call Ads into your advertising strategy can be a game-changer, allowing you to connect with potential customers and increase profits. StubGroup has extensive experience in managing Call Ads campaigns. So if you’re ready to dominate Google ads, increase your profits, and grow your business, reach out to us at stubgroup.com for a free consultation. We can help you take your advertising to the next level.
Don’t miss the opportunity to leverage Call Ads and achieve remarkable results in the dynamic world of online advertising.