In the fast-paced world of online advertising, tracking the success of campaigns is crucial for businesses looking to grow their profits with Google Ads. However, sometimes things can go wrong, such as the conversion tracking code breaking or accidental removal by a web developer. These issues not only hinder our ability to analyze campaign performance accurately but also impact automated bidding strategies. In this blog post we will share our insights on how they handle these challenges and ensure effective account management.
Addressing Conversion Tracking Challenges
When faced with conversion tracking issues, it is essential to inform strategies and prevent Google from optimizing based on inaccurate data. Google offers a useful feature called “Data Exclusions” that allows advertisers to exclude conversion data that may be inaccurate due to technical issues or outages. Let’s go through how to set up a data exclusion step by step.
Step 1: Access Advanced Controls and Data Exclusions
To set up a data exclusion, navigate to Tools and Settings in Google Ads and find the “Advanced Controls” section. From there, select “Data Exclusions.”
Step 2: Setting up Exclusions
Enter a name for the exclusion, such as “Broken Form Tracking,” and provide a detailed description if necessary. Set the start and end dates for the exclusion, ensuring it covers the period affected by the tracking issue. Consider the typical conversion delay for your account to include all appropriate data accurately.
Step 3: Applying Exclusions
Choose whether the exclusion applies to the entire account or specific campaigns. Additionally, you can select the devices (desktop or mobile) impacted by the issue. Remember that data exclusions do not apply to video and app campaigns. Once you’ve defined the settings, apply them to ensure Google optimizes based on reliable conversion data.
Understanding the Impact of Data Exclusions
It’s important to note that implementing a data exclusion does not retroactively change the front-end conversion numbers visible in the campaigns area. The numbers displayed will remain the same, but Google will be informed not to consider the excluded data for automated bid strategies. This backend change provides accurate information for optimization purposes.
Flexibility to Edit or Remove Data Exclusions
Mistakes can happen, even when setting up data exclusions. However, the good news is that you can easily go back and remove or edit the exclusion if needed. This flexibility ensures that adjustments can be made whenever errors are discovered.
Tracking the success of advertising campaigns and resolving conversion tracking issues are vital for businesses aiming to excel in Google ads. By leveraging Google’s Data Exclusions feature, advertisers can inform strategies accurately and prevent Google from optimizing based on faulty data. If you have any questions or need assistance with conversion tracking or improving your Google ads performance, please reach out to us at StubGroup through our website, stubgroup.com. We would love to start a conversation with you and explore ways that we can help your business grow.