How to Set up Google Analytics Ecommerce Tracking
Most websites that process online orders should use Google Analytics Ecommerce Tracking to track how much revenue they’re generating and how their customers are finding them.
Here’s a launching pad for setting up Google Analytics Ecommerce Tracking: https://support.google.com/analytics/answer/1009612?hl=en
Installing Google Analytics Ecommerce Tracking requires a developer’s skills. For StubGroup Advertising clients, we’re happy to schedule a call for you with Google’s Tag Implementation team to help you install the code. Just ask your Client Success Manager to set up the call for you.