Advertising on Amazon in 2021
This guest post is courtesy of AMZScout, a leading Amazon product research tool. These days, when people talk about advertising, in most cases our minds
Case Study: StubGroup Increases KIM+ONO’s Revenue by…
Since launching as a Chinatown boutique under the name Old Shanghai 30 years ago, to the latest transformation into KIM+ONO, the family-owned and operated local
A Brief Glossary of SEM Terms
You’ve probably heard of Search Engine Marketing and SEM. Maybe you’ve even nodded along when you’ve heard it mentioned. Or perhaps you have a general
Pareto’s Law and How It Works In…
Otherwise known as “the law of the vital few and the trivial many,” Pareto’s law comes from Italian economist, Vilfredo Pareto, who observed that roughly
Shotgun vs. Sniper Rifle: When You’re Running…
You don’t need to know much about firearms to understand the difference between shotgun marketing and sniper advertising. Simply put, a shotgun blast fires many
Google Changes What “Exact Match” Means for…
Google AdWords Exact Match keywords are no longer truly "exact match". Here's what that means, and how that may impact how well your AdWords campaigns
What Is Remarketing and Why Does It…
What Is Remarketing (Retargeting)? Remarketing refers to a digital marketing strategy that involves serving targeted ads to users who have previously interacted with a brand,