What To Do When A Celebrity Uses…
What happens when a celebrity uses your product? For most companies it’s a dream scenario: A celebrity with millions of followers is photographed using your
It’s Juliet: From $0 to $180,000 in…
It's Juliet is a top fashion e-commerce store "For the woman who leads with love, but waits for no one." The challenge It's Juliet came
Case Study: Dive Right In Scuba Increases…
Dive Right In Scuba has multiple physical locations as well as an online store. They needed to expand their online sales during Q4 via strategic
Advertising on Amazon in 2021
This guest post is courtesy of AMZScout, a leading Amazon product research tool. These days, when people talk about advertising, in most cases our minds
Case Study: StubGroup Increases KIM+ONO’s Revenue by…
Since launching as a Chinatown boutique under the name Old Shanghai 30 years ago, to the latest transformation into KIM+ONO, the family-owned and operated local
A Brief Glossary of SEM Terms
You’ve probably heard of Search Engine Marketing and SEM. Maybe you’ve even nodded along when you’ve heard it mentioned. Or perhaps you have a general
Pareto’s Law and How It Works In…
Otherwise known as “the law of the vital few and the trivial many,” Pareto’s law comes from Italian economist, Vilfredo Pareto, who observed that roughly