When Google launched its Premier Google Partner badge in 2016, it didn’t take long for StubGroup to be awarded Premier status and be recognized among the top 3% of all Google Partners worldwide.
Before the Premier Google Partner badge existed we were already a top-performing Google Partner, based on meeting Google’s certification and ad spend qualifications and driving superior performance for our clients. But it was still exciting for us to have our top-performing status further recognized publicly by being named a Premier Google Partner.
However, we’re well aware that every agency with a Premier Google Partner badge — including StubGroup — is being constantly reviewed and reevaluated by Google to ensure that Google’s requirements for maintaining that performance distinction continue to be met and surpassed. That is exactly how a program like this should be run, and it helps motivate us to work harder, raise the bar, blaze new trails, and make our clients overjoyed that we’re on their team.
What It Means to Be a Premier Google Partner
Earning and maintaining our Premier Google Partner badge means:
- We have a comprehensive grasp and excel in the use of Google’s products and tools.
- Our business is healthy and we employ Google’s best practices.
- We manage a substantial portfolio of successful Google advertising campaigns.
- Our customers are happy and we keep them that way by consistently delivering superior results.
- We meet or exceed the additional certification requirements of Google Partners with Premier status.
Speaking of certifications, we hope you’ve noticed the “specialization icons” that appear on our Google Premier Partner badge. We’ve earned them in every one of the five advertising channels Google offers: Search, Mobile, Display, Video, and Shopping.
Each Google Partner Specialization requires that we:
- Have at least one certified affiliated user per specialty, which means our specialists have passed both the AdWords Fundamentals exam and a specialty-specific AdWords Exam.
- Demonstrate product expertise in the specialization area.
- Maintain at least $10,000 USD 90-day AdWords spend in each specialty.
Our specialties not only help new clients find us, but more important, they keep us at the top of our game so that we can continue providing our current clients with the increased engagement, traffic growth, and soaring conversion rates they’ve come to expect.
On that note, we’d like to extend a big “thank you” to all our esteemed clients for partnering with us on this exciting journey. And if you’re looking for a top-tier, proven Premier Google Partner to take your PPC advertising performance to the next level, contact us today!