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At StubGroup, a premier Google partner digital advertising agency, we strive to stay on top of the latest advertising trends to keep you informed and up to date.

In this blog post, we are exploring a topic that has been generating a buzz lately – the use of AI in building PPC campaigns. A recent article on Search Engine Land has ignited interest in the potential of Chat GPT to revolutionize PPC efforts.

We at StubGroup will explore the article’s recommendations on leveraging Chat GPT in PPC campaigns, offering valuable insights. We will also share alternative strategies that we employ to balance traditional methods and AI.

Can AI Help With Product Research?

The article mentions using AI for product research, a concept we can certainly get behind. Typically, when researching products or crafting ad copy, we rely on a combination of client input, competitor analysis, and thorough research. Chat GPT and other AI options can help us think outside the box and provide a more holistic view of a product. We can explore creative ways to incorporate it into ad copy effectively.

As John rightly pointed out, clients often assume certain aspects of their product or service are common knowledge, leading to missed opportunities for effective communication. AI can help bridge this gap by suggesting fresh ideas and perspectives.

Can AI Help With Creating Headlines and Copywriting?

Another area where Chat GPT shines is in generating headlines and copy. It serves as a fantastic idea generator, helping us view things from different angles. While the output may not always be perfect, it encourages creative thinking. AI can help us put ourselves in the shoes of our target audience, ensuring our messaging resonates with them.

As Will mentioned, striking the right balance between technical and casual language can be a challenge. Finding your voice amidst AI-generated content can take some tweaking. However, it’s a valuable tool in the creative process.

Can AI Help With Keyword Research?

Keyword research is a critical part of any PPC campaign, and Chat GPT can play a role here as well. By prompting AI to think like a potential customer, we can uncover valuable long-tail keyword variations and gain insights into how people search for products or services. AI assists in expanding our keyword lists and exploring alternative perspectives.

Can AI Help With Market Research?

Lastly, the article highlights using Chat GPT for audience research. This is particularly valuable for businesses with nuanced or highly targeted customer bases. AI can help identify personas, customer pain points, and competitor insights, forming the basis for effective marketing strategies.

However, it’s crucial to remember that AI isn’t infallible. Its output depends on the quality of the prompts and questions we provide. We must apply critical thinking to ensure the generated content aligns with our business goals and complies with platform policies.

A noteworthy development on the horizon is Google’s integration of their AI tool, BERT, into the Google Ads interface. This could potentially revolutionize ad creation but will require careful testing and human oversight.

In conclusion, AI, including Chat GPT, can be a valuable asset in PPC advertising, but it’s not a substitute for human expertise. It serves as a creative catalyst, helping us explore new ideas, discover customer perspectives, and enhance our research efforts. By combining AI with critical thinking, we can harness its potential to elevate our PPC campaigns.

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