Are you looking for an agency to manage Google Ads campaigns for your Texas business?
We created this list of the top five Google Ads agencies in Texas that can help you drive leads, increase sales, and grow your online presence.
Selection criteria: We only included agencies in this list who have a presence in Texas, have proven Google Ads expertise, demonstrate measurable results for clients, and offer comprehensive PPC management services.
1. StubGroup
About: StubGroup is a digital marketing agency founded in 2012 and headquartered in Fort Worth that offers comprehensive Google Ads management, SEO, email marketing, and specialized Google Ads suspension recovery services. As a Google Premier Partner ranked in the top 1% of all Google Partners worldwide for performance and customer care, StubGroup has generated over $500 million in revenue for more than 2,000 clients across diverse verticals including ecommerce, lead generation, B2B, B2C, local services, and SaaS.
Website: StubGroup.com
One thing that distinguishes StubGroup is their specialized expertise in Google Ads suspension recovery and policy compliance. Unlike agencies that treat policy violations as an afterthought, StubGroup has built dedicated processes and team expertise specifically around helping businesses navigate Google’s complex policy landscape, prevent suspensions, and recover suspended accounts.
This unique focus makes them invaluable for businesses that have experienced account issues or operate in industries with strict advertising policies. Beyond suspension recovery, StubGroup’s educational commitment through their popular YouTube channel, Clicks to Customers podcast, and online courses serving over 100,000 students establishes them as thought leaders who invest in empowering the broader business community with digital advertising knowledge.
Their relentless work ethic and collaborative approach with clients ranging from publicly traded corporations to small local businesses has earned them recognition as industry experts in both campaign optimization and navigating Google’s increasingly complex advertising ecosystem.
2. Blackhawk
About: Blackhawk is an Austin-based digital marketing agency founded in 2016 that specializes in Google Ads management, SEO, social media marketing, and website design. Serving over 600 brands in just 9 years, Blackhawk has built a reputation as a steady force driving digital growth for Texas brands across 30+ industries including restaurants, healthcare, real estate, HVAC, and consumer packaged goods.
Website: BlackhawkDM.com
Blackhawk distinguishes itself through its deep Texas market expertise and commitment to working with local Austin businesses. Their client roster includes recognizable Texas brands like Buc-ee’s, Cabo Bob’s, and Austin Parks Foundation, demonstrating their ability to serve both large enterprises and growing local businesses. The agency emphasizes personal attention and willingness to try different creative ideas while maintaining world-class marketing execution and customer service. Their project-based, subscription, and retainer engagement models provide flexibility for businesses at different growth stages, making them accessible whether you need a one-time website refresh or ongoing advertising management.
3. Door No. 3
About: Door No. 3 is an Austin-based growth marketing firm that helps challenger brands shift from accidental to intentional growth through performance media and brand development. Named Austin Business Journal “Best Places to Work” winner and “Best CEO Awards” nominee, Door No. 3 serves scale-up and enterprise-level brands with a mandate to grow.
Website: DN3Austin.com
What sets Door No. 3 apart is their strategic approach that begins with positioning and narrative before activation. Rather than jumping straight into media buying, they help brands claim a challenger positioning that’s wholly ownable, then develop the compelling story and “big idea” that separates clients from competitors. Only then do they deploy paid media through the most relevant, cost-effective channels. This methodology has earned praise from clients who note that Door No. 3’s work elevated the role of marketing in their organizations and changed company trajectories through perfect mixes of creative storytelling and brand positioning.
4. Consultus Digital
About: Consultus Digital is a performance marketing agency founded in 2020 with offices in Toronto and Austin that specializes in paid advertising, SEO, email marketing, and CRM implementation. With a team of 50 digital experts, Consultus Digital employs marketing funnels to create engaging customer journeys that amplify engagement and boost leads, sales, and revenue.
Website: ConsultusDigital.com
Consultus Digital distinguishes itself through its proprietary technology platform that integrates with popular digital tools to enable smarter marketing decisions. Clients gain immediate access to analytics on website performance, business progression, competitor actions, and existing opportunities within their sector. The agency’s modern approach resonates particularly well with digital-savvy millennial audiences, using personalized customer journeys from initial interaction to conversion. Their sales empowerment tools and CRM configuration services help clients revolutionize sales processes, enhance operational efficiency, and propel revenue growth beyond what traditional advertising alone can achieve.
5. Qing Agency
About: Qing Agency is a Houston and Austin-based digital marketing agency that specializes in Google Ads management, SEO, web design, and social media marketing. Their team consists of digital marketing specialists, media-psychology experts, web designers, SEO professionals, copywriters, and social media experts focused on helping businesses generate leads and improve conversions.
Website: QingAgency.com
Qing Agency sets itself apart through its reported average of 12x return on ad spend for Google Ads clients and their unique integration of media psychology into campaign strategy. They focus on targeting users searching for competitors, monitoring ad performance with user-friendly dashboards, and preventing non-buyers like competitors and bots from clicking on ads to reduce wasted spend. Their approach combines digital marketing expertise with psychological insights into consumer behavior, creating campaigns that resonate emotionally while driving measurable business results.
Choosing a Google Ads Agency in Texas: Key Considerations
When selecting a Google Ads agency to manage your paid search campaigns in Texas, evaluating the right factors can mean the difference between wasting budget and achieving significant growth.
Partnership Credentials and What They Really Mean
Google’s partner program exists on multiple levels, but not all certifications are equal. A Google Partner badge simply means the agency met minimum spending thresholds and had someone pass basic certification exams. Google Premier Partner status requires the agency to be in the top 3% for ad spend management, maintain excellent client retention, and demonstrate consistent campaign performance across their client portfolio. Specialization badges in areas like Search, Shopping, or Video require additional advanced certifications and proven results in those specific ad formats. When evaluating agencies, dig deeper than just the badge. Ask how long they’ve held Premier status, which specializations they have, and what tangible benefits their partnership level provides your campaigns. Premier Partners often get faster support response times, dedicated Google representatives, and advance notice of platform changes that can give you competitive advantages.
Evaluating Results Beyond Surface Metrics
Many agencies showcase impressive-sounding metrics that don’t actually correlate with business success. A 500% increase in clicks sounds impressive until you realize those clicks didn’t convert. When reviewing case studies and results, focus on bottom-line business metrics: revenue generated, cost per acquisition relative to customer lifetime value, return on ad spend, and profit contribution. Ask agencies to walk you through their attribution methodology. How do they determine which sales came from Google Ads versus other channels? Request examples showing not just the wins but how they diagnosed and fixed underperforming campaigns. The best agencies are transparent about both successes and learning experiences, and they can articulate their problem-solving process when campaigns don’t immediately perform as expected.
Full-Funnel Capabilities vs. Single-Channel Focus
Google Ads doesn’t exist in isolation. The most effective campaigns integrate with your broader marketing ecosystem. Agencies that only focus on Google Ads may optimize for metrics that look good in the Google Ads dashboard but don’t consider how those campaigns interact with your organic search presence, email marketing, social media, or other channels. Look for agencies that think holistically about your customer journey, from initial awareness through consideration to purchase and retention. They should ask about your other marketing activities and consider how Google Ads fits into that larger picture. For example, running Google Ads to cold traffic without remarketing to engaged visitors wastes opportunities, and bidding aggressively on branded terms without considering your organic rankings may be inefficient spending.
Strategic Depth and Business Acumen
The difference between tactical execution and strategic partnership becomes apparent in how agencies approach your business. Tactical agencies implement best practices and turn knobs based on platform metrics. Strategic agencies start by understanding your business model deeply: profit margins by product, customer acquisition cost tolerances, lifetime value by customer segment, seasonal cash flow patterns, and competitive positioning. They ask questions like: “Which products have the highest margins and should we prioritize those in campaigns even if they have lower search volume?” or “Given your 6-month payback period, how should we balance efficiency metrics today against customer quality and long-term value?” This business-first thinking means campaigns are optimized for outcomes that actually matter to your company, not just for achieving green status indicators in the Google Ads interface.
Communication Style and Reporting Substance
Flashy dashboards filled with graphs don’t necessarily equal valuable insights. Evaluate what agencies actually communicate in their reporting. Do they just present numbers, or do they explain what those numbers mean for your business and what actions they’re taking as a result? The best agencies provide context, comparing your performance against industry benchmarks, explaining why metrics moved the way they did, and outlining their optimization priorities for the coming period. They proactively flag concerns before they become problems and bring recommendations, not just observations. Pay attention to response times when you have questions. An agency that takes days to respond to straightforward questions will be frustrating to work with when urgent issues arise. During the evaluation process, note how quickly and thoroughly they address your inquiries. This reflects the experience you’ll have as a client.
Fee Structures and Alignment of Incentives
Pricing models reveal how agencies think about success. Percentage-of-spend pricing (10-20% of ad budget) creates potential conflicts of interest. Agencies make more money when you spend more, regardless of whether that spending is efficient. This model can work well when agencies have strong integrity and track record, but it requires trust. Flat-fee pricing provides cost predictability and removes spending incentive conflicts, but agencies may lack motivation to help you scale if their fee stays constant. Hybrid models with base fees plus performance bonuses can align incentives well if the performance metrics are tied to actual business outcomes like revenue or profit contribution, not just Google Ads metrics. Whatever the model, ensure you understand minimum commitments, setup fees, and what happens if you need to pause campaigns or reduce spending. The best agencies are confident enough in their results to avoid locking clients into long-term contracts. They earn retention through performance, not contractual obligations.
Vertical Expertise and Industry Knowledge
Industry specialization matters more than many businesses realize. An agency with deep experience in your vertical already knows your customer psychology, typical conversion rates, effective messaging frameworks, seasonal patterns, and competitive landscape. They won’t waste your budget learning what works through trial and error. For example, agencies experienced in legal services understand the high stakes of personal injury advertising, the importance of call tracking, and how to navigate competitive auctions where clicks can cost $100+. Healthcare specialists know HIPAA compliance requirements and how to advertise medical services within Google’s strict healthcare advertising policies. Ecommerce specialists understand shopping feed optimization and how to structure campaigns differently for high-volume-low-margin versus low-volume-high-margin products. Ask potential agencies for specific examples of work in your industry and what unique challenges they’ve navigated that are specific to your business model.
Platform Mastery and Technical Sophistication
Google Ads has evolved into an increasingly complex platform with hundreds of settings, targeting options, bidding strategies, and automation features. Surface-level knowledge isn’t enough. Agencies should demonstrate mastery of advanced concepts like audience layering strategies, where they combine multiple audience signals to create highly targeted segments. They should understand when to use Smart Bidding versus manual strategies and be able to articulate the tradeoffs. Ask about their approach to account structure, how they organize campaigns, ad groups, and keywords, and why. Their answesr will reveal their sophistication level. Technical proficiency extends to tracking and measurement. Agencies must be expert in Google Tag Manager, conversion tracking setup, enhanced conversions, Google Analytics 4 integration, and cross-domain tracking for complex websites. When things break, as they inevitably do, strong technical skills mean faster diagnosis and resolution rather than finger-pointing between multiple vendors.
Crisis Response and Problem-Solving Track Record
Every Google Ads account eventually faces challenges, including algorithm changes that tank performance, policy violations that trigger suspensions, competitive shifts that drive costs up, or seasonal downturns that stress efficiency metrics. How agencies respond in these moments reveals their true capabilities. During the evaluation process, ask specific questions about difficult situations they’ve managed: “Tell me about a time when a client’s account was suspended: How did you handle it?” or “Describe a situation where campaign performance declined significantly and walk me through your diagnostic and recovery process.” Strong agencies have systematic troubleshooting frameworks rather than just trying random fixes. They should be able to articulate root cause analysis processes, how they isolate variables, and how they make decisions about when to pivot strategy versus when to let changes season before judging results. Agencies with suspension recovery expertise are particularly valuable given Google’s increasingly strict policy enforcement.
Team Structure and Who Actually Manages Your Account
Agency websites often feature impressive leadership teams with decades of experience, but who will actually work on your account day-to-day? Many agencies use a “bait and switch” approach where senior strategists handle the sales process, then your account gets passed to junior team members with minimal oversight. Ask directly: Who will be my day-to-day contact? What is their experience level and how long have they been managing Google Ads? Will I have access to senior strategists, and if so, how often? What is the agency’s training program for new team members? Understanding the team structure helps set realistic expectations. Some businesses prefer working with senior experts exclusively, even if it costs more. Others are comfortable with junior managers if there’s strong oversight and quality control. Neither model is inherently better, but mismatched expectations lead to dissatisfaction.
Due Diligence and Reference Checking
Don’t rely solely on an agency’s marketing materials and sales pitch. Conduct thorough due diligence by actually speaking with their current and past clients. When calling references, ask pointed questions: “What was the agency’s biggest win for your business?” but also “What was your biggest frustration working with them?” and “If you could change one thing about how they work, what would it be?” References provided by the agency will naturally skew positive, so also search independently for reviews on Google, Clutch, or industry forums. Look for patterns in feedback. If multiple reviews mention communication issues or slow response times, that’s likely a real problem. Check how long their client relationships typically last. High retention rates indicate satisfied clients getting good results. Research the agency’s leadership on LinkedIn and in industry communities. Are they respected voices in the Google Ads space, or do they lack presence and credibility among peers?
Choosing the right Google Ads agency is one of the most important marketing decisions you’ll make for your Texas business. The difference between an average agency and an exceptional one can literally be millions of dollars in revenue over the course of your relationship. Take the time to thoroughly evaluate potential partners using these criteria, ask hard questions, and trust your instincts about whether an agency will be a true partner in your growth. The right agency becomes an extension of your team, bringing expertise, strategic thinking, and execution capabilities that accelerate your business beyond what you could achieve alone.
