With a large percentage of their sales typically occurring during the summer dive season, pandemic closures offered significant challenges for Dive Right In Scuba’s retail locations and online store. They needed their online marketing to be operating at peak performance in order to make up for a challenging year.
By leveraging Google Ads Smart Shopping and Dynamic Search Ads campaigns we were able to ensure that their products were well represented in the search results, while targeting users most likely to convert. We also dramatically increased spend on Facebook Ads: targeting purchase-ready users by utilizing lookalike audiences, and showing dynamic remarketing ads to shopping cart abandoners and product viewers.
Despite the poor economy, we were able to increase their revenue while simultaneously decreasing ad spend, resulting in a dramatic1, 339% increase in profit year over year. After nearly 3 years of working together with StubGroup, Dive Right In Scuba was able tosee significant growth during Q4, positioning them well for continued growth.