Challenges

A custom products eCommerce retailer came to StubGroup seeking a more efficient and profitable Google Ads strategy. Despite maintaining a consistent budget, their campaigns were underperforming. Acquisition costs were rising, conversions had plateaued, and account structure inefficiencies limited scale.

Approach

StubGroup implemented a full-scale optimization focused on structure, strategy, and data accuracy:

• Campaign restructuring: Split branded and non-branded segments and isolated high-intent search terms for better targeting.
• Performance Max optimization: Separated brand traffic from automated campaigns and improved audience and product data inputs.
• Smart bidding shift: Replaced manual CPC bidding with value-based strategies designed to maximize return on ad spend.
• Creative refresh: Updated ad copy and assets to emphasize key value propositions and seasonal offers.
• Tracking and attribution cleanup: Removed duplicate conversions and standardized UTMs for reliable data.

Results

Within five weeks of StubGroup’s management, performance significantly improved:

• Orders increased 139%.
• Ad-driven revenue climbed 289%.
• Cost per sale decreased 23%.
• ROAS increased by 111%.

These results demonstrated higher efficiency, improved targeting, and better budget allocation.

The Bottom Line

StubGroup’s data-driven approach more than doubled ROAS and almost tripled revenue revenue for this retailer. By combining structural discipline, smart automation, and refreshed creatives, StubGroup helped transform stagnant campaigns into a scalable, high-performing channel for ongoing growth.