How To Set Up GA4 For Lead…
A lead generation website means a non-ecommerce website, where users take actions such as form submissions or button clicks, which don’t require the passing of
How To Safely Transfer Ownership for Google…
Are you buying a business? Or maybe taking back control of your accounts from an agency?Most business owners do NOT realize how complicated it can
10 Questions to Ask When Google Ads…
Constant improvement is the name of the game here at StubGroup, and should be every advertiser’s goal. But sometimes it feels like you hit a
What To Do When A Celebrity Uses…
What happens when a celebrity uses your product? For most companies it’s a dream scenario: A celebrity with millions of followers is photographed using your
Advertising on Amazon in 2021
This guest post is courtesy of AMZScout, a leading Amazon product research tool. These days, when people talk about advertising, in most cases our minds
A Brief Glossary of SEM Terms
You’ve probably heard of Search Engine Marketing and SEM. Maybe you’ve even nodded along when you’ve heard it mentioned. Or perhaps you have a general
Shotgun vs. Sniper Rifle: When You’re Running…
You don’t need to know much about firearms to understand the difference between shotgun marketing and sniper advertising. Simply put, a shotgun blast fires many