In the first 30 days, our combined email and SMS efforts produced a 58% month-over-month revenue increase.

This contributed to a 32% overall store revenue lift.

challenges

The client lacked a cohesive strategy for targeting their prospect and customer base via email and SMS.

approach

We launched a focused, conversion-driven strategy across email and SMS:

• Automated Flows: Implemented high-performing flows like cart recovery and welcome series to capture lost sales.
• Campaigns: Deployed regular email and SMS campaigns to generate net-new revenue from existing customers and prospects.
• Segmentation: Tailored messaging based on purchase behavior and product interest.
• Volume + Engagement: Increased total message volume by 93% while maintaining a 41.2% email open rate and 16.8% email click rate.
• A/B Testing: Optimized send times, subject lines, and offers to maximize engagement and conversion.

results

In just 30 days, our strategy delivered:

• 58% growth in revenue attributed directly to email and SMS
• 32% overall month-over-month store revenue increase
• 16% improvement in conversion rate
• The priority product line saw double-digit MoM growth