How StubGroup Increased a Perfume Brand’s Email Revenue by 390% in 30 Days

Increasing a Perfume Brand’s Email Revenue By 390% in 30 days

We had the opportunity to take over the email marketing for a perfume brand for whom we’ve been managing Google and Meta advertising. Within the first 30 days, StubGroup implemented a strategic email program, driving over $16,000 in attributed revenue, a 390% increase from the previous month. All while improving deliverability, engagement, and customer retention.

AT A GLANCE

390%

Month-Over-Month Revenue Growth from Email

709%

More People Reached

44%

Higher Returning Customer Rate

CHALLENGES

Before partnering with StubGroup, the client’s email efforts were limited to basic newsletters with only limited use of automated customer journeys.

As a result, engagement lagged, revenue contribution from email was minimal, and retention was low.

The online retailer needed an email program that would turn subscribers into repeat buyers, capture high-intent shoppers, and build long-term brand loyalty.

APPROACH

StubGroup rebuilt the brand’s email strategy from the ground up, combining automation, campaign cadence, and segmentation for maximum ROI.

Launched Foundational Automations: Implemented key lifecycle flows including Browse Abandonment, Welcome Series, and Post-Purchase, creating personalized, behavior-based touchpoints that drive conversions automatically.
Created Branded Email Templates: Designed polished, on-brand templates to ensure every email reflected the brand’s luxury aesthetic and reinforced brand consistency across automations and campaigns.
Campaign Relaunch: Rolled out seven targeted campaigns spotlighting new releases, limited editions, and niche collections to re-engage subscribers and increase purchase frequency.
Segmentation & Deliverability Optimization: Cleaned and expanded the list, improving deliverability while tailoring messaging to match interest and purchase behavior.
Creative and Brand Alignment: Unified messaging under the brand’s luxury-yet-accessible tone, emphasizing the Unique Value Proposition (UVP) to build customer trust and excitement.

RESULTS

After just one full month under StubGroup management, the client saw massive early traction from both automations and campaigns.

$16,036 in Email-Attributed Revenue (390% MoM increase)
87% of Email Revenue came from Automations, confirming the strength of early flow setups

THE BOTTOM LINE

By focusing on automation, strategic campaign planning, and list optimization, StubGroup helped the ecommerce brand turn a stagnant email channel into a profitable, scalable revenue driver, achieving a 390% increase in revenue within just one month.

With foundational flows now established and new segmentation strategies underway, the client’s email channel is positioned for sustainable, long-term growth in both engagement and repeat purchases.