“Every business should have the chance to know what Google says they did wrong and how to fix it.”
John Horn,
CEO at StubGroup
Why Does Google Suspend Google Ads Accounts?
Google is trying to protect users.
There are a tremendous number of bad actors who want to use Google’s traffic to harm and scam people. Google invests billions of dollars into preventing this from happening, and frankly, we should be grateful that they do.
Unfortunately, the safeguards Google has in place against illegitimate advertisers often mistakenly flag legitimate businesses.
Advertisers also sometimes aren’t careful to read Google’s policies and understand what is required to advertise on the platform.
And sometimes something out of an advertiser’s control, such as getting hacked and having malicious links added to their website, will create a situation where Google was right in suspending the account in order to protect users, but the advertiser also did nothing malicious.
But Google won’t tell me why they suspended my account.
Yeah, that’s the rub.
Google will technically give you a reason, such as “Suspicious Payment Activity” or “Circumventing Systems”, and link you to a general policy that covers that topic, but it can be very hard to figure out specifically why your account was flagged. They don’t give you a simple “Quality score” to reference.
To some extent, we believe this vagueness is intentional.
Google doesn’t want to give step-by-step instructions about what went wrong to illegitimate businesses that have an ads account suspended so that they can game the system.
Looking for Answers? Start Here
Navigate Beyond Your Suspension with Confidence
Compliance in your advertising strategies is crucial to avoid any issues with Google’s regulations and standards, plus it enhances your campaign’s performance and effectiveness. We have seen businesses improve their chances of reinstatement by adhering to the following guidelines. It’s not just about following rules; it’s about positioning your appeal for success.
Don’t yell at Google
It’s incredibly frustrating to be told that you can’t advertise and to get zero details about why or how you can fix it.
But — yelling at Google via phone or email will hurt your case.
The Google representatives you interact with are NOT the people who decided to suspend your account, and they are also NOT the people who will decide to reinstate it.
They’re just trying to do their job, sometimes with limited training about Google’s policies.
So always try to approach the situation with respect.
Be Careful about Hiring an “Expert” from Fiverr, Upwork, etc.
There are individuals who advertise via gig platforms such as Fiverr and Upwork that they will help get Google Ads accounts unsuspended.
Some of these individuals may be legitimate, but we’ve also seen some suspension problems compounded by “experts” from these platforms who have tried and failed to get clients back on Google.
Approach with care, and vet anyone you work with in this space. Look for reviews from real businesses they helped get back online.
Don’t Submit Appeal after Appeal
Google doesn’t have an official limit on the number of appeals that you can submit, but the more unsuccessful appeals you submit, the less likely it is that your next appeal will be reviewed.
Google expects you to submit new, relevant information if you resubmit an appeal. “Spamming” the appeal form will make your life worse.
We Fix All Types of Google Ads and Google Merchant Center Suspensions
Google has many policies, but there are a handful of “frequent fliers” that we most commonly see when businesses reach out to us looking for help with an account suspension issue.
Suspended For Counterfeit Goods?
This means Google considers that your ads, website or app mimic the brand features of a product in an attempt to pass themselves off as a genuine product of the brand owner.
Suspended For Malicious Software?
This means Google considers that your ads and site or app either hosts or links to malicious or unwanted software, regardless of whether the software is promoted through the Google advertising network.
Suspended For Suspicious Payments?
This means Google considers that your account’s payment activity has been suspicious or fraudulent.
Suspended For Circumventing Systems?
This means Google considers that you engaged or attempted to engage in practices that circumvent or interfere with Google’s advertising systems and processes.
Google Merchant Center Suspension?
This means your Merchant Center account has been temporarily blocked from advertising due to violations such as counterfeit goods, misrepresentation, or policy non-compliance, impacting your ability to run ads.
Find Out If We Can Help You
Every Google Ads suspension is unique, so let’s discuss your situation and if/how we can help
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