Running ads in highly regulated industries is not as simple as creating a campaign and hitting “publish.” Google requires many healthcare-related and sensitive verticals to obtain LegitScript certification before their ads can go live.
Understanding what LegitScript is, why Google relies on it, and how to get certified is essential for any business in these spaces. In this article, we’ll walk through what the certification means, who needs it, how to prepare your website and application, and what to do once you are approved.
What Is LegitScript?
LegitScript is a third-party certification company. It is not owned by Google, but Google and other platforms like Meta recognize its certifications.
For businesses in regulated industries such as addiction treatment, telemedicine, med spas, and CBD, Google requires LegitScript certification before ads will be approved. Without it, your campaigns will not run.
LegitScript acts as a compliance checkpoint. It confirms that your business operates transparently and responsibly before Google grants advertising privileges.
Who Needs LegitScript Certification?
Not every advertiser needs to be certified, but if you operate in healthcare or other regulated verticals, chances are you do. Common industries include:
- Addiction treatment centers
- Telemedicine providers
- Medical spas
- CBD and hemp products
- Online pharmacies and healthcare services
If your business fits into one of these categories, you should expect Google to require LegitScript approval.
How to Prepare Before You Apply
Many certification delays stem from avoidable website issues. Before submitting your application, review your site carefully:
- Check for health claims: Avoid language that guarantees results like “cures” or “guaranteed outcomes.” If in doubt, soften the wording.
- Add disclaimers: Note that products are not FDA approved and results may vary. This helps LegitScript see that you are operating responsibly.
- Update your privacy policy: Ensure it is HIPAA-compliant. LegitScript reviews how you handle sensitive data.
Making these changes up front reduces back and forth and speeds up approval.
The Application Process
The LegitScript application lives on their website under the “Certification” tab. Businesses select the category that applies to them (addiction treatment, healthcare, or CBD) and then complete a checklist and application form. You will have to create an account with them to get access to the application form.
After the form is submitted, it is common for LegitScript to follow up with specific questions about products, services, or billing practices. This is not a rejection. It is part of the process. Respond thoroughly and transparently. If needed, be willing to make adjustments to stay compliant.
How Long Does Certification Take?
Timelines vary. After submitting your application, LegitScript will review it and may send follow-up questions. If you respond clearly and proactively, the process can move more quickly. If your answers are vague, expect delays and follow up questions.
On average, businesses should budget several weeks for certification, though well-prepared applicants may move faster.
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After Approval: Getting Google Certified
Certification with LegitScript is only the first step. Google also requires you to submit a separate application through Google Ads.
In this form, you will be asked to provide the link to your LegitScript certification listing, which can normally be found here. Once Google verifies your status, your ads can begin running.
It is a two-step process:
- Obtain LegitScript certification.
- Submit certification details to Google Ads.
Can You Lose Your Certification?
Yes. Certification must be renewed annually, and businesses must continue to comply with LegitScript requirements.
You may also run into issues if you change your domain. Each domain must be individually certified, so switching websites without updating your certification will cause ad disapprovals.
Why It Matters
Google has made compliance non-negotiable in regulated industries. Businesses that ignore LegitScript requirements risk suspension, wasted ad spend, and lost opportunities.
On the other hand, achieving certification signals credibility and trust. It shows both platforms and customers that you operate transparently and meet strict industry standards.
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LegitScript Certification FAQ
- Is LegitScript free?
No, there are application and annual renewal fees. Pricing varies depending on business type and scope. - Do I need LegitScript if I only advertise organically?
No. Certification is required only for advertising on platforms like Google Ads or Meta Ads. - Can StubGroup help with certification?
Yes. We guide clients through website reviews, application preparation, and the back and forth with LegitScript to reduce delays and improve approval rates. - What happens if I ignore LegitScript requirements?
Your Google Ads campaigns will be disapproved, and your account may risk suspension for attempting to advertise without proper certification.
Need Help with LegitScript or Google Ads Compliance?
StubGroup is a Google Premier Partner and one of the world’s top resources for suspension recovery and compliance strategy.
We can help with:
- Preparing your website for LegitScript review
- Guiding you through the application process
- Handling follow-up questions and compliance adjustments
- Submitting certification to Google Ads so you can run campaigns smoothly
Do not let compliance roadblocks stall your advertising. Contact StubGroup today and get expert help navigating LegitScript and Google Ads requirements.
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