Massive ROAS growth. We really like the sound of that. It means we take our Premier Google Partner status seriously — going above and beyond to help our clients boost their success through online advertising. So when Google told us they were publishing a case study about the 1,929% return on ad spend we achieved [...]
The quick approach to this years end often lends itself to a time of reflection and, for businesses, performance evaluation. Depending on the nature of your business it is likely this has also been a season of increased conversions translating into additional data. Anyone operating within PPC understands the vast amount of data available for [...]
As an AdWords customer, your goal is to get as many quality conversions from those ads as possible for a low a cost per click as possible. It’s simple math, the less you spend per click, the more clicks you can afford. One of the best things you can do to improve your cost per [...]
Big news: Google announced yesterday, April 9, that they will be “removing the query from the referer on ad clicks originating from SSL searches on Google.com.” In the past, Google has allowed websites to see the actual search queries that users entered before clicking your ad and visiting your website. Lists of “matched search queries” [...]
Getting a user to click on your ad is a huge accomplishment. It’s why you’ve researched keywords, analyzed competitor campaigns, crafted and re-crafted ad copy, optimized landing pages, and so on. But when you get that click, then what? Once the user visits your site, AdWords has done its job. Sure, you’ll see data in AdWords [...]
You probably know that you can view AdWords data in Google Analytics, but did you know it works vice versa? After a few quick steps, you can see bounce rates, average visit duration, and more for your campaigns, ad groups, keywords, and ads, right in your AdWords account! Here’s how to import Google Analytics data into [...]
In 2012, Google announced a new limited beta release of a version of analytics called “Universal Analytics.” In March of 2013 they released UA into Public Beta. Now Universal Analytics is the new face of Google Analytics (the previous version is sometimes called Classic Google Analytics). Not sure if you have Classic Google Analytics or [...]
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