Massive ROAS growth. We really like the sound of that. It means we take our Premier Google Partner status seriously — going above and beyond to help our clients boost their success through online advertising. So when Google told us they were publishing a case study about the 1,929% return on ad spend we achieved [...]
The quick approach to this years end often lends itself to a time of reflection and, for businesses, performance evaluation. Depending on the nature of your business it is likely this has also been a season of increased conversions translating into additional data. Anyone operating within PPC understands the vast amount of data available for [...]
As an AdWords customer, your goal is to get as many quality conversions from those ads as possible for a low a cost per click as possible. It’s simple math, the less you spend per click, the more clicks you can afford. One of the best things you can do to improve your cost per [...]
Big news: Google announced yesterday, April 9, that they will be “removing the query from the referer on ad clicks originating from SSL searches on Google.com.” In the past, Google has allowed websites to see the actual search queries that users entered before clicking your ad and visiting your website. Lists of “matched search queries” [...]
This helpful video shows the power of AdWords working in conjunction with Google Analytics to bring about powerful results for AdWords clients. https://youtu.be/ECXiEedIbR4
Getting a user to click on your ad is a huge accomplishment. It’s why you’ve researched keywords, analyzed competitor campaigns, crafted and re-crafted ad copy, optimized landing pages, and so on. But when you get that click, then what? Once the user visits your site, AdWords has done its job. Sure, you’ll see data in AdWords [...]
You probably know that you can view AdWords data in Google Analytics, but did you know it works vice versa? After a few quick steps, you can see bounce rates, average visit duration, and more for your campaigns, ad groups, keywords, and ads, right in your AdWords account! Here’s how to import Google Analytics data into [...]
In 2012, Google announced a new limited beta release of a version of analytics called “Universal Analytics.” In March of 2013 they released UA into Public Beta. Now Universal Analytics is the new face of Google Analytics (the previous version is sometimes called Classic Google Analytics). Not sure if you have Classic Google Analytics or [...]
Recently, a StubGroup staff member experienced some great company marketing. The following story took place courtesy
"Simply the best in PPC management. A bunch of smart people at StubGroup!"
Craig A., The Floor Tape Store"Everyone at StubGroup is kind, courteous and professional. They always make sure they put your needs first and really take the time to find out who you are and what your needs are. I would highly recommend them to everyone!"
John M., Sol8"The team at Stub Group is highly qualified and knowledgeable with PPC. They make it easy for someone who isn't familiar with digital marketing to understand and be successful!"
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Jorge Z., SnapFlatFee Real Estate"Stubgroup has a excellent team that will work hard to get the job done right. I have done business with them for almost 2 years now and would recommend them to anyone who is looking to help their company thrive in the Adwords or PPC world of advertising."
Andrew D., Total Spectrum Care"So glad we chose to pass off our ad campaign management to Stubgroup - our account manager is quick to put any requests on our campaigns into effect, and easy to work with, and more importantly, they give us the information we need to understand our ad campaigns."
Mac S., Maddox Transformer"They are definitely "on the ball" and they certainly know their business very well. I highly recommend StubGroup."
Mauricio J B., Miami Signature Homes"StubGroup has an excellent level of knowledge of the space. They provide a strict high level of touch with very proactive keyword, ad, placement, budgets etc. They also have aided FriendlyTree.com and NJMulchDelivery.com on many levels, allowing us to maximize ROI at all levels of our SEO and SEM endeavors, and adding seven figures to our bottom line!"
John L., FriendlyTree.com"The StubGroup team has truly made a difference in my business and has taken the headache out of marketing for my business. They listened to the unique nature of my business, developed a plan, implemented that plan, tweaked that plan and it works, it works well!"
Greg B., HomeAdvisor.com"Stubgroup has been very helpful. They show that they really care about our company and want the best ROI for us. I appreciate having this trust with them. Also my account manager is excellent when I have questions. He explains things very clearly and is easy to understand. I highly recommend Stubgroup! "
Tanya P., Rio Nutrition Supplies"Stubgroup has really done a great job for us. Not only have they honed and increased our PPC advertising, but they are very responsive and quick to help us with questions and needs as well. Highly recommended."
Daniel G., Marlow White