Mastering Google Ads is crucial for franchise businesses looking to expand their reach and attract customers. However, the road to success in this arena can be fraught with challenges, particularly when it comes to navigating Google’s policies and avoiding account suspensions.
Enter StubGroup – your trusted partner in overcoming Google Ads suspensions and policy violations. With a wealth of experience serving both franchisees and franchisors, our team at StubGroup has witnessed firsthand the pitfalls that can derail even the most well-meaning advertising efforts.
Franchisee Payment Methods
One of the primary stumbling blocks for franchisees lies in the realm of payment methods. If each franchise location is responsible for funding its own ad spend, it’s essential to maintain separate Google Ads accounts to avoid triggering suspicious payment suspensions. Attempting to use the same payment information across multiple accounts, no matter how well-intentioned, can land you in hot water with Google’s algorithms.
To mitigate this risk, we recommend exploring options such as obtaining a line of credit with Google or partnering with an agency like StubGroup, which already has an established line of credit. By proactively addressing payment concerns, franchisees can safeguard their advertising efforts and maintain uninterrupted access to Google Ads.
Franchisee Websites
Another area of consideration is website setup. Franchisees must tread carefully when it comes to using separate domains for each franchise location. While this approach may seem logical on the surface, it can raise red flags with Google, potentially leading to account suspensions for perceived brand infringement.
Instead, we advise franchisees to opt for a unified domain strategy or, if separate domains are necessary, to maintain a distinct Google Ads account for each domain. This not only reduces the risk of suspensions but also ensures greater control and flexibility over advertising campaigns.
How to Mitigate Risk
When it comes to risk mitigation, we emphasize the importance of diversification. While consolidating all franchise locations into a single ad account may seem convenient, it also leaves businesses vulnerable to widespread suspensions in the event of a policy violation.
By distributing locations across multiple accounts, franchisees can minimize the impact of any potential issues and maintain continuity in their advertising efforts. However, this approach requires careful adherence to Google’s policies and ongoing vigilance to ensure compliance.
Seeking Expert Assistance?
In conclusion, navigating Google Ads as a franchisee requires a strategic approach and a keen understanding of the platform’s nuances. With the guidance of StubGroup, franchise businesses can unlock the full potential of Google Ads while avoiding common pitfalls and setbacks.
For expert assistance and guidance tailored to your specific needs, don’t hesitate to reach out to StubGroup. Our team of experienced professionals is here to support you every step of the way, ensuring your success in the competitive world of digital advertising.
To learn more or initiate a conversation, get in touch with us now. We look forward to the opportunity of partnering with you!