How the Google Ads Auction Works
The Google Ads auction is a fancy machine that shows the right ads to the right people. If you want to get the most out
Maximize Your Google Ads Success with Enhanced…
In advertising, optimizing your campaigns and tracking conversions correctly is key to staying ahead of the game. Recently Becky, John, and Chris from StubGroup sat
Google’s Limited Ad Serving Policy
At StubGroup, we're here to help businesses dominate their Google Ads. Today, we're diving into Google's latest announcement – the Limited Ad Serving policy. We'll
Google Ads 101: A Guide to Ad…
Google advertising can seem daunting with its myriad options and settings. However, understanding the basics can transform your digital marketing strategy. In this blog post,
What Are Local Service Ads?
At StubGroup, we frequently encounter businesses grappling with the complexities of Google’s advertising products. A common area of confusion lies in differentiating between Local Service
Is Spending on Your Brand Name in…
At StubGroup, we are often approached with the question of whether investing in branded digital advertising campaigns is worthwhile. This query particularly arises when businesses
Google Ads vs. Meta Ads (Which One…
Should businesses invest in Google Ads, Meta Ads, or both? At StubGroup, we frequently encounter this question and it is especially prevalent among advertisers reaching