Get a Credit Line with Google Ads

In the world of digital advertising, managing your ad spend is key and having a credit line with Google Ads can be super useful especially for agencies, big businesses or multiple account owners. In this post we’ll go through the process of applying for a monthly invoicing credit line with Google Ads, covering eligibility and the application steps.

Why Get a Credit Line with Google Ads?

Before we get into the application process, let’s quickly go over why you might want to get a credit line with Google Ads. Here are a few reasons:

  1. Agency Payments: If you manage ad spend for clients, a credit line can make payments to Google easier.
  2. Big Business Spend: If you’re a business spending big on Google Ads, having Net 30 Terms with Google can be helpful for managing large ad campaigns.
  3. Multiple Ads Accounts: If you have multiple Google Ads accounts, a credit line can make compliance and payments easier.

Eligibility

To get a monthly invoicing credit line with Google Ads you need to meet the following:

  1. Active Google Ads Account: Your Google Ads account must be active for at least one year and have a clean payment history.
  2. Minimum Monthly Spend: You must have spent at least $5,000 in any three of the last 12 months.
  3. Business Registration: The business applying must be registered for at least one year.
  4. Google Ads Coupon: New advertisers may also be eligible for a Google Ads coupon which can give additional credit to offset your initial ad spend.

Application

Now let’s go through the steps to apply for a credit line with Google Ads:

  1. Create a Google Ads Manager Account: If you don’t have one, create a Google Ads Manager Account and act as a parent account for child accounts.
  2. Go to the Application Page: Go to the Google Ads help area and find the “apply for monthly invoicing” page. Click on “contact us” and choose “apply for monthly invoicing.”
  3. Fill Out the Form: Fill in the required information including your Google Ads login email, company registration details and any Google Ads promo code you may have.
  4. Enter Promotional Code: If you have a promo code, enter it in the field provided to apply for additional credits.
  5. Attach Required Documents: Upload your business registration documents (e.g. Articles of Incorporation) to verify your business.
  6. Request Credit Line: Request a credit line higher than your planned monthly spend but aligned to your historical ad spend.
  7. Select Google Ads Customer ID: Choose the specific Google Ads account ID where ad spend is happening.
  8. Submit the Form: Review the information, double check for accuracy and submit the form. You can manage your promo codes and credits on the Promotions page in your Google Ads account.

Post Submission and Monthly Invoicing

After you submit the form you’ll get a confirmation. Make sure to manage your outstanding balance well to avoid late fees or penalties. In the next few days Google may request more information or clarification. You can check the status of any promo codes added to your account on the Promotions page. Once approved your payments profile will change and you’ll get a monthly invoice with Net 30 terms and any promo credit applied to your account.

You can also associate a Google Ads credit line with multiple accounts so it’s great for agencies or businesses with multiple ad accounts.

In summary having a credit line with Google Ads can make payments easier and more flexible but you need to meet the requirements above to qualify. Follow the steps above and if you have issues contact a pro.

If the digital advertising world is confusing for you or your business consider getting help. Professionals with Google Ads experience like our team at StubGroup can provide you guidance and advice specific to your situation if you need help with your advertising strategy.